Job FAQ's
- Hours: Flexible
- Job Type: Part-time
- Location: Remote
Responsibilities
- Develop and execute email prospecting and nurture initiatives
- Drive email strategy with content, relevancy, smart segmentation and personalization to drive incremental revenue
- Develop weekly, monthly, and ad hoc reporting on email performance
- Define and drive strategy to increase engagement and acquisition across all email streams; including re-engagement, drip campaigns, transactional emails and lifecycle marketing
- Leverage data to prioritize initiatives, including building projections and working with analysts to ensure accurate measurement and evaluation of efforts
Requirements
- Minimum of seven years email marketing experience within hi-tech or B2C setting
- Strong HTML and testing/validation skills
- Strong hands-on background in Active Campaign Automation Tool
- Google Analytics experience, a plus