Email Marketing Manager

Job FAQ's

  • Hours: Flexible
  • Job Type: Part-time
  • Location: Remote

Responsibilities

  • Develop and execute email prospecting and nurture initiatives
  • Drive email strategy with content, relevancy, smart segmentation and personalization to drive incremental revenue
  • Develop weekly, monthly, and ad hoc reporting on email performance
  • Define and drive strategy to increase engagement and acquisition across all email streams; including re-engagement, drip campaigns, transactional emails and lifecycle marketing
  • Leverage data to prioritize initiatives, including building projections and working with analysts to ensure accurate measurement and evaluation of efforts

Requirements

  • Minimum of seven years email marketing experience within hi-tech or B2C setting
  • Strong HTML and testing/validation skills
  • Strong hands-on background in Active Campaign Automation Tool
  • Google Analytics experience, a plus

Application: