Spearhead the execution and strategy in scaling a sustainable influencer marketing program
Coordinate and lead efforts w/cross-functional business partners
Identify, evaluate and execute partnerships with blog contributors to generate high quality content
Track and analyze the performance of social influencer and marketing campaigns
Compile deliverables post-campaign with results recap and summary
Talent and influencer outreach, engagement and management
Explore new territories of marketing through editorial content.
Prioritize your work and communicate priorities to all stakeholders.
Build an efficient and automated local partners program
Represent MealPro in external meetings
What You Bring to the Table
You should have strong, existing relationships with influencers and thought leaders, and always be looking to build new influencer relationships.
A typical day might involve talking to influencers about opportunities for their blog, working on influencer lists for new initiatives, and crafting compelling pitches.
Guide and own the execution of influencer campaigns.
Contacting and building relationships with influencers.
Developing content ideas. Writing and curating content.
Collaborate with marketing and product marketing managers for content creation.
Track measurement important metrics and communicate results by producing reports that contain valuable insight.
Develop recommendations to further expand influencer campaigns.