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Email Marketing Manager

About MealPro

MealPro is dedicated to making real food, on your terms. Our mission is to make real food the easy, accessible choice for people who want delicious and healthy meals for specific diet types. You shouldn’t have to compromise between food that tastes good and food that’s good for your health.

Our chefs create high-quality dishes from scratch using wholesome ingredients. We source seasonal ingredients from local farmers who specialize in all-natural, organic and pesticide-free products. Our online menus feature a variety of dishes that are expertly packed for maximum freshness and delivered to you, ready to eat when you are. Real food, really.

Responsibilities

  • Develop and execute email prospecting and nurture initiatives
  • Drive email strategy with content, relevancy, smart segmentation and personalization to drive incremental revenue
  • Develop weekly, monthly, and ad hoc reporting on email performance
  • Define and drive strategy to increase engagement and acquisition across all email streams; including re-engagement, drip campaigns, transactional emails and lifecycle marketing
  • Leverage data to prioritize initiatives, including building projections and working with analysts to ensure accurate measurement and evaluation of efforts

Requirements

  • Minimum of two years email marketing experience within hi-tech or B2C setting
  • Strong HTML and testing/validation skills
  • Strong hands-on background in Active Campaign Automation Tool
  • Google Analytics experience, a plus

Application: