Growth Hacker

What You’ll be Doing

  • Telling MealPro's stories through a variety of digital mediums
  • Execute on MealPro's marketing strategies for across all channels.
  • Work closely with our engineering and growth teams to increase conversion rates.
  • Improve customer experience from early engagement through onboarding processes.
  • Run data-driven testing to determine potential success of new channels.
  • Expand and scale MealPro's marketing portfolio in a profitable way, both online and offline
  • Work hand-in-hand with data analytics team, providing insights and optimizations for each channel - always linking initiatives back to our business goals.
  • Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
  • Launch offline marketing channels. Grow these programs from the ground up, nurturing them into strong, sustainable sources of acquisition. These channels may include Event Marketing, Partnerships, Print buys, Direct Mail, TV, Radio, Out-of-Home.
  • Grow and optimize current online marketing channels, including Paid Social and Search amongst others.
  • Test new online marketing channels, including Direct Buys and Podcasts.

What You Bring to the Table

  • Prior experience in growth/marketing optimization.
  • Bachelor’s Degree in related or quantitative fields preferred.
  • Strategic thinker with strong analytical skills to synthesize raw data into actionable campaign optimization strategies for new and existing initiatives.
  • Knowledge and proficiency in platform and channel management.
  • Excellent project management skills that extend from strategy to execution.
  • Self-starter with a drive to succeed in a quickly changing business environment.