About MealPro
Our mission is to make healthy food the easy, accessible choice for people who want delicious and ready made meals. You shouldn’t have to compromise between food that tastes good and food that’s good for your health. Our online menus feature a variety of dishes for different tastes and diet types. Your orders are expertly packed for maximum freshness and delivered to you, ready to eat when you are.
Responsibilities
- User Acquisition: Develop and execute strategies to attract new customers to our different diet plans. This might involve optimizing online advertising campaigns, social media engagement, content marketing, influencer partnerships, and referral programs.
- Product Development: Collaborate with product teams to identify features or improvements that can drive user engagement, retention, and growth. Utilize data and user feedback to inform decisions about product development priorities.
- Data Analysis: Regularly monitor key performance indicators (KPIs) and metrics related to user acquisition, conversion rates, user engagement, and retention. Use data insights to make informed decisions and iterate on growth strategies.
- Social Media Marketing: Create and implement social media strategies to increase brand visibility, engage with the audience, and drive traffic to the company's digital platforms.
- Partnerships and Alliances: Identify potential partnerships, collaborations, or co-marketing opportunities that can help expand the company's reach and customer base.
- Virality and Referral Programs: Design and implement viral loops and referral programs to incentivize users to refer others to the product or service.
- Analytics Tools: Utilize various analytics and tracking tools (e.g., Google Analytics, Mixpanel, Kissmetrics) to measure and analyze user behavior, engagement, and conversion rates.
- Budget Management: Manage and optimize marketing budgets to ensure efficient allocation of resources for maximum impact.
- Innovation and Experimentation: Continuously test and experiment with new growth strategies, channels, and tactics to identify novel opportunities for expansion.
- Market Research: Stay updated on industry trends, competitive landscape, and emerging technologies that could impact the company's growth strategy.
Requirements
- Excellent project management skills that extend from strategy to execution.
- Self-starter with a drive to succeed in a quickly changing business environment.
- Prior experience in growth/marketing optimization.
- Bachelor’s degree in related or quantitative field preferred.